AI Video Creation: Curse or Blessing?

AI video tools once limited to simple loops now generate near-cinematic scenes with full audio, lip-sync, and director-level camera moves from a single prompt. Google’s Veo 3 leads the charge, powering $2,000 AI crafted ads during prime-time broadcasts. As brands rush to adopt, a key question arises: is this the dawn of a creative revolution or a slippery slope into misinformation and ethical quagmires?

Notable Sri Lankan AI Video Campaigns

Before we dive in, here are three recent AI video hits from home:

  • Kandos Chocolate Advert by Transco Digital , A sumptuous AI-generated video which brings back fond memories of 90s and early 2000s Kandos ads which captured aspects of a lovely family
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  • Sri Lankan Monkey Traveler (User-Generated) Creator Academy created a charming AI monkey touring Sri Lanka’s iconic landmarks sparked a viral wave of shares and regional pride.
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These examples highlight how local brands and creators are experimenting boldly—and how audiences reward creativity when it resonates.

1. What Is AI Video Creation?

Large generative models trained on billions of images, videos, and audio clips compose brand-new footage and synced sound from text or image prompts. Unlike “auto-edit” tools that repurpose existing clips, these platforms generate every frame, animate characters, simulate realistic lighting, and even produce dialogue or ambience.

2. Top Tools & Models in 2025

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Each tool pushes us toward “AI direction,” where the model handles shot composition, motion, lighting, and sound.

3. Four-Year Evolution

  • 2021–2022: Meta’s Make-A-Video (Research stage)
  • 2023–2024: Template-driven clips (Pictory, Veed & InVideo Ai)
  • 2025: Full cinematic AI (Veo 3 adds audio & director controls)

This breakneck pace from novelty to broadcast-ready underscores AI video’s maturity.

4. Why Veo 3 Stands Out

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Unveiled at Google I/O 2025, Veo 3 brings:

  • Native Audio Generation: In-prompt music, SFX, dialogue no external editor needed.
  • Physics-Accurate Realism: True light-bounce, shadows, and motion physics.
  • Director Controls: Specify pans, zooms, focus, and transitions.

Brands now prototype TV-quality ads in minutes with no actors or sets required.

5. Free-Tier Credits

Google AI Pro subscribers get 10 Veo 3 Fast credits monthly; Gemini Pro users test in-app (8-sec clips/credit). Over 200K experiments micro-learning modules to surreal art have blossomed before paid plans kick in.

6. Brands in Action: Hits & Misses

  • Hit: A eyewear apparel brand used Veo 3 to create a dynamic highlight reel with AI-generated characters.
  • Miss: A Certain travel company created a video of an Ai character visiting a location where a flag is shown, this flag has totally inappropriate characters
  • Emerging Trend: Luxury automakers and Electronic Device makers crafting AI “dream drives” or “Unveiling product” that blend CGI cars with real cars or devices earning praise for innovation yet raising authenticity questions.

Kommon Poll tracked spikes in brand sentiment positive when creativity shone, negative when AI artifacts broke immersion.

7. Pros & Cons: The Double-Edged Sword

✅ Pros

  • Speed & Scale: Prototype dozens of concepts in minutes.
  • Cost Efficiency: Cut production budgets by 70–90%.
  • Democratization: Empower small teams to compete with agencies.
  • Iterative Creativity: Instant A/B testing of visuals and pacing.
  • Inclusive Content: Auto-translate dialogue; generate sign-language avatars.

⚠️ Cons

  • Artistic Nuance: Subtle performances still need human direction.
  • Glitches & Hallucinations: Complex prompts can warp visuals.
  • Deepfake Risks: Convincing fake news clips deceive audiences .
  • Ethical & Legal: Copyright, defamation liability, and policy ambiguity.
  • Environmental Impact: Heavy GPU use ups carbon footprints.

Balancing efficiency with authenticity and ethics is crucial.

8. Real-World Risks & Jaw-Dropping Fails

  • A fake news clip of a political speech went viral before being debunked.
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  • Dating profiles used AI to impersonate celebrities, sparking outrage.
  • The Fake AI-Generated Interview of Elon Musk Used in a Crypto Scam.
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  • Some of these issues led to calls for watermarking; As a result Veo 3 now embeds SynthID marks.

These episodes highlight the need for digital literacy and platform safeguards.

9. Regulatory & Ethical Landscape

  • Deepfake Laws: U.S. “Take It Down” Act penalizes non-consensual deepfakes.
  • Platform Policies: Instagram, Facebook, YouTube, TikTok and X require #AIGenerated tags.
  • Transparency Acts: EU’s Digital Services Act and U.S. proposals mandate watermarking.

Compliance demands transparency at every production stage.

10. Human + AI: The Future of Production

AI video spawns collaborative workflows:

  • AI-First Rough Cuts: Prompt for base scenes, then refine manually.
  • Prompt Engineers & AI Ethicists: New roles for instructions and audits.
  • Continuous-Learning Pipelines: Custom models trained on brand data ensure style consistency.

This synergy human creativity guided by machine speed unlocks unprecedented output.

11. Kommon Poll Voices: Tracking the Conversation

From May 1st to present, we monitored thousands of mentions of “AI video creation” and “Veo 3”, These are some of the most popular ones that we tracked.

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Below are some of the negative mentions about misusing AI video generation

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12. Will AI Replace Human Actors—and Erase Jobs?

AI video tools can already generate digital crowds and stunt doubles threatening day-player work for extras and background actors. Yet starring roles that rely on emotional depth, improvisation, and celebrity draw remain firmly human. Early “AI-only” features often feel hollow, keeping lead actors in demand.

Emerging Hybrid Roles

  • Prompt Engineers: Craft AI instructions for authentic performances.
  • Digital Likeness Managers: Oversee ethical use of an actor’s image.
  • AI Performance Coaches: Blend human and AI takes for seamless scenes.

Industry Impact Rather than vanish, acting jobs will evolve. Unions may negotiate AI protections; casting agencies will scout both real and digital talent; training programs will cover prompt engineering alongside acting techniques.

13. The Bottom Line: Embrace, But Beware

AI video creation powered by Veo 3 and peers is rewriting production rules: speed, scale, and democratization. Yet with the power to fabricate reality comes responsibility. Creators must watermark outputs, platforms must enforce transparency, and audiences must learn to verify. The future belongs to those who blend human imagination with machine efficiency, anchored by ethical guardrails and social trust.

Next Steps

  1. Test Veo 3 Fast: Redeem your Google AI Pro credits and prototype your next campaign.
  2. Monitor the Buzz: Use Kommon Poll’s intent analysis to navigate praise—and pitfalls—in real time.
  3. Define Hybrid Workflows: Establish roles like Prompt Engineer and AI Ethicist to lead responsible, high-impact content.

👉 Start your free Kommon Poll trial to gain the insights you need to lead the AI video revolution while maintaining your brand image safely and strategically.

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