A Portal into your Customer’s Mind:

How Artificial Intelligence can Assist in your Business


National Chamber of Exporters




24th november 2022



About the Event

In collaboration with the National Chamber of Exporters, Synapse AI Labs recently hosted a groundbreaking webinar titled “A Portal into your Customer’s Mind.” This insightful session provided attendees with a deep dive into the analysis of marketing and promotional spending, aimed at maximizing return on investment (ROI) in today’s competitive landscape.

On Wednesday, November 16, marketers and brand managers from across the globe gathered virtually via Zoom to explore strategies for understanding and connecting with their target audience on a deeper level. Led by a team of industry experts, the webinar offered invaluable insights, practical tips, and actionable strategies for unlocking the secrets to successful marketing campaigns.

Distinguished guest speakers included Dileep Mudadeniya, Senior Vice President of Global Alliances and Partnerships at John Keells Leisure & Head of Corporate Affairs at John Keells PLC, and Anukshi Jayasinha, Head of Partnerships, Marketing, and Special Projects at Roar Global. Their wealth of experience and expertise enriched the discussion, providing attendees with real-world examples and best practices for driving results in today’s rapidly evolving marketplace.

At the heart of the webinar was Nikin Matharaarachchi, Founder of Synapse AI Labs, whose engaging presentation captivated the audience and shed light on innovative approaches to customer analysis and engagement. Through interactive discussions and a dynamic Q&A session, attendees had the opportunity to clarify doubts, share experiences, and gain actionable insights tailored to their specific needs and challenges.

The webinar was particularly beneficial for marketers and brand managers involved in promoting Sri Lankan brands in the international market. By leveraging the knowledge and expertise shared during the session, attendees gained a competitive edge in crafting targeted, impactful marketing strategies that resonate with their audience and drive measurable results.

As participants logged off from the webinar, they left armed with newfound knowledge, inspiration, and a renewed sense of purpose. The insights gained from “A Portal into your Customer’s Mind” will continue to inform and empower their marketing efforts, paving the way for success in an increasingly complex and competitive business landscape.

We extend our heartfelt gratitude to all attendees, speakers, and partners for their participation and contributions to making this webinar a resounding success. Stay tuned for future events and opportunities to engage with Synapse AI Labs and the National Chamber of Exporters as we continue to explore the ever-evolving world of marketing together.

The Outcome

As a result of attending “A Portal into your Customer’s Mind” webinar, participants gained valuable insights and practical strategies for optimizing their marketing and promotional spending to achieve maximum ROI. Armed with knowledge shared by industry experts and thought leaders, attendees are now equipped with actionable techniques for understanding their target audience on a deeper level and crafting more effective marketing campaigns. By leveraging the newfound insights and applying them to their marketing efforts, participants are poised to drive measurable results and achieve success in today’s competitive marketplace.