AI in Marketing:

Reshaping the Business Landscape


Sri Lanka institute of marketing




24th Jan 2024



About the Event

In the fast-paced world of marketing, staying ahead of the curve is essential to success. Recently, Synapse AI Labs had the privilege of partnering with the Sri Lanka Institute of Marketing for a dynamic workshop that delved into the transformative impact of Artificial Intelligence (AI) on the marketing landscape. This collaborative effort brought together industry experts, thought leaders, and enthusiasts to explore the evolving intersection of AI and marketing strategies.

The workshop, held in conjunction with Synapse AI Labs’ revolutionary social listening tool, Kommon Poll, was an immersive experience that sparked lively discussions and provided valuable insights into the future of marketing. The engaged audience contributed to the vibrant atmosphere, making it an enriching and rewarding event for all involved.

A highlight of the workshop was the thought-provoking panel discussion featuring esteemed professionals Rohan Jayaweera, Sohan Dharmaraja, Kaushali Kusumapala, and Adheesha Dharmakeerthi. Their expertise and diverse perspectives added depth to the conversation, shedding light on the opportunities and challenges presented by AI in the marketing industry.

Throughout the day, the power of collaboration and knowledge sharing was palpable. Attendees had the opportunity to learn from each other, exchange ideas, and gain valuable insights into the latest trends and technologies shaping the marketing landscape.

As we look to the future, it’s clear that AI will continue to play a pivotal role in shaping marketing strategies and driving business growth. The workshop served as a catalyst for further exploration and conversation, igniting a passion for innovation and forward-thinking approaches to marketing.

We extend our heartfelt gratitude to all participants, speakers, and organizers who contributed to the success of this event. Your enthusiasm and commitment to advancing the field of marketing through AI are truly inspiring.

At Synapse AI Labs, we are dedicated to fostering collaboration, innovation, and learning in the ever-evolving world of marketing. We look forward to continuing the conversation and exploring new opportunities to harness the power of AI for transformative marketing solutions. Together, we can unlock the potential of AI and shape the future of marketing.

The Outcome

As a result of the dynamic workshop conducted in collaboration with the Sri Lanka Institute of Marketing, Synapse AI Labs witnessed a tangible impact on the attendees’ understanding and appreciation of AI’s role in marketing. Participants left the event equipped with valuable insights into leveraging AI technologies to enhance their marketing strategies, drive customer engagement, and stay ahead of the competition. The thought-provoking panel discussion and interactive sessions fostered a sense of collaboration and knowledge sharing, inspiring attendees to explore new avenues and adopt innovative approaches in their marketing endeavors. Overall, the workshop served as a catalyst for empowering marketers with the tools and knowledge needed to navigate the evolving landscape of AI-driven marketing successfully.