Sinhala and Tamil New Year—just got a digital glow-up!
From thrilling influencer meetups and virtual crowning ceremonies to gamified challenges that had us hooked, Sri Lankan brands and creators pumped fresh energy into our centuries-old customs. Buckle up and dive into four electrifying digital Awurudu experiences that stole the show this year!
1. Munchee Savoury Digi Awurudu 2025 (#digiawurudu2025)
Imagine Sri Lanka’s top influencers stepping into a virtual pavilion that feels like home—where classic Awurudu games meet modern flair. That’s exactly what Axo Creative founders YouTubers Manitha Abeysiriwardana and Rashith Yapa together with Mystery events organized Munchee Savoury Digi Awurudu 2025. By bringing influencers together on one stage, they tapped into each creator’s loyal audience, reviving fun awurudu games in true Sri Lankan style.
The result? A buzzing celebration streamed live, uniting followers across the island and breathing fresh life into our most cherished traditions.
Sponsors Joined Hands: Leading brands rallied to support this grand digital festival: CBL Group Munchee Savoury as the title sponsor; Hemas Consumer Brands – Sri Lanka ‘s GOLD & Goya brands as gift partners; Appeton Sri Lanka fueling participants’ energy; MTV/MBC Channels Pvt. Ltd – Capital Maharaja Group ‘s Y FM amplifying every cheer; John Keells Consumer Foods Sector ‘s Elephant House Ice Cream delivering the ultimate chill; Coca-Cola Beverages Sri Lanka quenching thirst; Barista Coffee Company Limited Sri Lanka spreading smiles; Red Bull powering the action; Acer and Canon by Metropolitan Group of Companies capturing every moment; Domino’s Pizza Sri Lanka dishing out fun; Singer Sri Lanka PLC keeping everyone connected; and Puredale serving up dairy delights.
Together, they set the stage for influencers to recreate Avurudu magic online and on-site, forging new bonds while honoring our time-honored customs
2. Digital Awurudu Kumariya & Kumara
Pageantry is a beloved Awurudu tradition, and in 2025 it went fully digital. Several organizations hosted Digital Awurudu Kumariya/Kumara competitions, letting contestants vie for virtual crowns:
- Enchanteur Sri Lanka organized Digital අවුරුදු කුමරිය 2025
- Gayan Gold House organized a Facebook‑based Kumariya contest with live‑streamed finals.
- TV Derana Organized Avurudu Kumara Kumariya (අවුරුදු කුමරා සහ කුමරිය) 2025 with Unilever_Srilanka ‘s GLOW & LOVELY brand
- Hiru TV Organized හිරු කැලීන් අවුරුදු කුමරා කුමරිය 2025 with Calin – කැලීන්
3. Virtual Awurudu Games
- Unilever_Srilanka ‘ VIVA Awurudu Siritha: Gamified Traditions
Viva Sri Lanka launched the ultimate digital playground: #VivaAwuruduSiritha. On a dedicated microsite, participants registered and tackled three interactive challenges:
- Tea Cup Toss – A Tetris style game with an awurudu twist!
- Digital Steps Race – Complete a step-counting course—get your virtual heart racing!
- Virtual Tug‑of‑War – Team up in a real‑time multiplayer showdown—don’t let go!
Players earned badges and shared their scores on social media, turning age-old games into fun, shareable digital moments.
- Marking the Elephant’s Eye
Educational institutions and tech companies joined in the trend too. A beloved Awurudu game in digital form via Facebook. Users clicked to place digital “dots” on an elephant target, with real‑time leaderboards showing top players. This simple yet engaging challenge proved that even the most traditional games can thrive in the digital age.
Continental College
Epic Technology Group
Keeping Traditions Alive—Digitally
Awurudu is about togetherness, and these digital innovations ensured we could celebrate unite—no matter where we are. Kommon Poll is tracking the buzz, measuring sentiment and engagement to help brands see what truly resonates. By blending heritage with technology, we’re not only preserving our culture but also making it accessible for future generations.
Wishing you all a joyful, connected Awurudu 2025!
