In an unexpected twist, Sri Lanka experienced a nationwide power outage, reportedly caused by a monkey interfering with electrical infrastructure. While the citizens faced the inconvenience of the blackout, social […]
In Sri Lanka, system change has frequently come up, especially during periods of political, economic, and social change. The changing expectations of the Sri Lankan people are reflected in these […]
Rebranding is a bold and strategic move for businesses aiming to stay relevant in a rapidly changing market. Done right, it can revitalize a brand, making it more appealing to […]
As we step into 2025, the marketing world continues to evolve, presenting both challenges and opportunities for brands. Success in this dynamic landscape demands a fresh perspective, adaptability, and a […]
In 2024, there were a lot of fascinating moments that went viral online. In addition to providing entertainment, these viral sensations have a significant influence on social media and social […]
Black Friday has evolved beyond a one-day sales event into a strategic opportunity for brands to build lasting customer relationships. While discounts still attract attention, brands now focus on fostering […]
In the digitally-first world of today, knowing your customers is essential. Traditional surveys were the main method of obtaining feedback for many years, but businesses have had to change as […]
Timing is a critical factor in the advertising landscape. Brands that monitor rivals and adapt in real time often see increased engagement and social media mentions as consumer behavior shifts. […]
Brands had a unique opportunity to engage with the public during Sri Lanka’s presidential election period by aligning their advertising strategies with the country’s sentiment. Numerous companies took advantage of […]
In today’s fast-paced digital world, User-Generated Content (UGC) is reshaping how brands connect with their audiences. Unlike traditional marketing, UGC is created by real people—your customers, fans, and followers—who share […]